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theparadox

All You Need To Know!

By Tips & TricksNo Comments

The Paradox Process

– Our production process was designed for efficiency and quality.Each step has a purpose and we ask that our clients take an active role in making decisions and giving approvals. We always do our best to update you on the process and always welcome question and comments. Read More

10 Reason Non-Profits Should Choose YouTube

By Tips & TricksNo Comments

How should your non-profit share video online? There’s no shortage of options. Brightcove, YouTube, Vimeo, Kewego, SeeToo, Akami, and so on.

Most media websites, like the NYTimes or TV channels, have their own custom video players. This is so they can earn ad revenue, or exclusively show their content in the context of their website. As a NGO, your goals look different. Whether you’re advocating, informing or motivating, the point of your non-profit video is for people to see it, not to make ad revenue. Here’s 10 reasons why I think your org should go with YouTube. Read More

why business videos

Reasons Why Your Business Needs a Video

By Tips & TricksNo Comments

Part of Google’s algorithm for search rankings considers the amount of time visitors stay on your website, which is one reason online video is seeing explosive growth. Explainer videos have boomed in popularity over the past year due to their affordability and proven effectiveness in growing a business. This makes explainer videos an excellent marketing tool. Increasing your conversion rates, clarifying your product, and boosting your sales are just 3 of the 10 reasons your business needs an explainer video.

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Why Videos?

By Tips & TricksNo Comments
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In this day and age, videos appeal to consumers more than text, and many companies are jumping on this bandwagon. And you do not want to be left behind. Internet Retailer found that visitors who view product videos are 85% more likely to buy than visitors who do not. Furthermore, Marketing Sherpa found that featuring a video in an ad can increase responsiveness by 49.5%. So why wouldn’t you have a video? You’ve already completed step one, which is getting on our site, so keep clicking around our site for more information on how you can make the best video ever!
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5 Reasons why Video is required today Read More

Frequently Asked Questions?

By TechnicalsNo Comments

What’s included in the standard order?  We do all the heavy lifting including scriptwriting, conceptualizing the story, custom graphic design, animation, voice, background music, and final file formatting.

How long does it take to comeplete the order?  It takes 3-6 weeks to complete an order, depending on how responsive our clients are to our deliverables. Read More

Put your Best Face Forward with Strategic Video Content

By Tips & TricksNo Comments

Videos are a great way to share teaching tools, show your company culture, and support online campaigns and contests. Enhance your website content with video:

Client testimonials showcasing real people
Video clips of speaking engagements
Welcome video for your home page
Product demonstration videos
Video blogs to share your expertise with potential customers
Videos that tell your non-profit’s story to support a fundraising campaign
Case Study videos to show off the work you do for your customers Read More

Clientele

By UncategorizedNo Comments

Our expertise over multimedia has garnered us the opportunity to work with clientele like MAS, Telekom Malaysia, Unilever, Ford, Philips, Sony, Reckitt Benkizer, Formula 1 , Maxis and many more international and local entities, to produce great videos for them.

What’s The Ideal Length Of Online Videos?

By Food for thoughtNo Comments

videotn1Our research and experience point to 90 seconds being the ideal length. According to Youtube statistics, this is the point the attention span of the average viewer. If the product demands, it can of course be made longer, but two minutes should be the limit, so that the videos can remain entertaining. It’s critical for the potential clients to watch it all the way through.