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The Paradox Process
– Our production process was designed for efficiency and quality.Each step has a purpose and we ask that our clients take an active role in making decisions and giving approvals. We always do our best to update you on the process and always welcome question and comments. Read More
How should your non-profit share video online? There’s no shortage of options. Brightcove, YouTube, Vimeo, Kewego, SeeToo, Akami, and so on.
Most media websites, like the NYTimes or TV channels, have their own custom video players. This is so they can earn ad revenue, or exclusively show their content in the context of their website. As a NGO, your goals look different. Whether you’re advocating, informing or motivating, the point of your non-profit video is for people to see it, not to make ad revenue. Here’s 10 reasons why I think your org should go with YouTube. Read More
Part of Google’s algorithm for search rankings considers the amount of time visitors stay on your website, which is one reason online video is seeing explosive growth. Explainer videos have boomed in popularity over the past year due to their affordability and proven effectiveness in growing a business. This makes explainer videos an excellent marketing tool. Increasing your conversion rates, clarifying your product, and boosting your sales are just 3 of the 10 reasons your business needs an explainer video.
In this day and age, videos appeal to consumers more than text, and many companies are jumping on this bandwagon. And you do not want to be left behind. Internet Retailer found that visitors who view product videos are 85% more likely to buy than visitors who do not. Furthermore, Marketing Sherpa found that featuring a video in an ad can increase responsiveness by 49.5%. So why wouldn’t you have a video? You’ve already completed step one, which is getting on our site, so keep clicking around our site for more information on how you can make the best video ever![/full_width]
5 Reasons why Video is required today Read More
Videos are a great way to share teaching tools, show your company culture, and support online campaigns and contests. Enhance your website content with video:
Client testimonials showcasing real people
Video clips of speaking engagements
Welcome video for your home page
Product demonstration videos
Video blogs to share your expertise with potential customers
Videos that tell your non-profit’s story to support a fundraising campaign
Case Study videos to show off the work you do for your customers Read More
The creation of a video usually takes X to Y weeks, but it might take up to two months, so it’s best to start working two months prior to the campaign! The concept creation is around X-Y day, the script writing can take between X-Y days, the illustration development takes around X-Y days and the animation phase around X-Y days.