It’s certainly no secret that you can generate local, national and even global exposure by advertising on TV. If done correctly, the results can be very rewarding–but if done incorrectly, it could cost you your investment. Since most entrepreneurs seek out “the most bang for their buck” when it comes to advertising, if you really want your TV advertising campaign to be effective, it’s imperative that you plan your strategy carefully. Here are surefire steps to producing video ads that will give you a competitive edge
