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Video is consistent. Using video for training eliminates the inconsistencies in policy created by bringing in multiple in-person trainers. With video, there can be an established standard for training procedures across the board.

Video allows reviewing for better understanding.With video, employees have the ability to pause, rewind, and fast forward. This allows employees to re-watch a part they missed or didn’t understand. It also allows employees to pull up specific sections of training that they may need a refresher on.

The benefits of video training lead to statistical advantages in your workforce. Statistics show that employees trained with video perform better. According to research done by the Association for Talent Development (ATD), on-demand video training for a sales team yielded 50% higher net sales per employee.

Video is mobile. Bloomberg Businessweek reports that more than 75% of the American workforce is mobile. This means that in-person training is hard to coordinate and even harder to execute. Video provides the opportunity for on-demand learning, regardless of the employee’s location or schedule.

Using video saves money. Some big names in technology have been enjoying the financial benefits of video training for years. In a case study, IBM reported that it had saved $579 million over 2 years by using video for training purposes. Microsoft reported that their training expenses dropped from $320/employee to $17/employee by adopting video.

Employees prefer video training. In a Forrester Research poll, 75% of respondents agreed that they were more likely to watch a training video than thumb through documents or scroll through emails and web articles.

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Author paradoxWebM

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