Video -The Premier Communications Tool Of Today
The human mind has an inherent unfulfilled need for information and interaction. Before the advent of the printing press, handwritten word and oral tradition dominated the preservation and communication of cultures, ideas and beliefs. Then in 1450, Johannes Gutenberg helped changed the world.
The first printed books, newspapers, flyers and pamphlets enabled information to spread like wild fire to people everywhere. In 1837, the first commercial telegraph sped up communication over long distances in seconds. Leading up to present day, the world continued to get smaller and smaller as the inventions of the telephone and radio brought audio to every home.
And then the early 20th Century brought movies and television to life inciting a new evolution of communication media—video.
Silent movies broke the ground in the use of video for entertainment, messaging and propaganda. By the 1950’s, television sets were found in almost every American home and became the primary source for spreading and shaping public opinion.
And today, that is truer than ever.
The use of video is so ubiquitous in our everyday lives, it has become part of our subconscious. We don’t even realize how much we know and learn from video—news, commercials, documentaries, even YouTube. Comedians such as Jon Stewart, Stephen Colbert and Daniel Tosh have intertwined video into every one of their popular shows. Tosh’s own show Tosh.0 is entirely based on showing and then humiliating videos found on the Internet.
Video is beyond entertainment. It has become a critical component in business, politics, communication, social media and even in music. We need video to market and sell products, promote new ideas and share beliefs.
Since video appeals to both sight and sound in a quick burst of stimulation, it captures the attention of the viewer immediately and makes a lasting impression. The messaging is concise and easy to understand, reaching people of all demographics.
