Top 3 Reasons to Hire a Professional

By September 8, 2016Food for thought

It’s no secret that making a corporate video can take time, patience, and a lot of tedious work.  It’s also no secret that just because you own a video camera, you aren’t a videographer.

Creating original content that engages your audience and keeps them entertained isn’t something where you should cut corners.

So, why hire an amateur when you could hire a professional?

Well, you shouldn’t.  And here are the top 3 reasons why hiring a video production company will better serve you than using an in-house, freelance, or amateur videographer.

Top 3 Reasons to Hire a Professional

1. Professionalism

A video production company, like Sheffield, or professional agency will produce a product that is high-quality, dazzling, and a video that aligns with your personal business goals.  Creating a corporate video takes many different people to come alive – professional companies already have a team that works together like a well-oiled machine that will bring you the best product for your business.

An experienced team of video engineers can help you focus on the most practical ideas based on the most effective method to remain aligned with your marketing strategy. Their years in the field have made them keen to adapting to the needs of others, and knowing what will work best in each industry.

If you try to use a company employee to shoot, edit, and produce your company’s video, you run the risk of him or her trying to wear too many hats.  Their regular daily duties will suffer, as well as the overall productivity of the finished video.  Producing a video is more than a one-man show.  A company employee may also have the tendency to create a finished product that feeds their ego, instead of helping the company achieve bigger goals.

Freelance teams can also be incredibly problematic.  Managing a team of freelancers can be hugely time-consuming – and time isn’t always a luxury you can spare.  It can be hard to coordinate multiple schedules when working on a tight deadline.

Not only will you get to work with a team that respects your business’ marketing strategy, but you will also grow your professional network by working with a business.  It’s a win-win for you and the video production agency.

You get an amazing product that will bring in clients, and they have another piece of work for their agency’s portfolio.  A professional company will work hard for a clean, polished product because their success is your success.  They want to help your business thrive and they don’t want their name on a video that is poorly made. Building a solid business relationship is a surefire way to gain the trust and loyalty from your customers and the community.

2. Budget

There’s truth in the saying, “you get more bang for your buck.”

Working with a professional company can save you loads of money in the long run, and provide you with a product that can be used for many different marketing campaigns.

An agency or video production company that specializes in video creation will be able to work with you and create a product that is exactly what you’re looking for, while staying within your budget (no matter how limited).  The company will already have access to equipment, a qualified team, and the ability to edit a high-quality video, so instead of needing to purchase cameras or hire multiple people, this will be much easier and cost-effective.

Using an employee that’s already on your payroll will actually cost you more money than hiring an agency.  Buying video gear is a poor business investment because cameras and equipment are constantly changing.  Chances are your employee doesn’t have the experience using high-end equipment to create videos, so the camera won’t get used to the best of its ability and the product won’t look nearly as polished.

Hiring an agency will increase your ROI because the business you are bringing in through your video marketing will make up for any funds spent on creating it.

3. Originality

Because video production companies work with a variety of clients, their ideas and creativity won’t become stagnant and lack the proper drive you are looking for.  Part of an agency’s job is to stay up-to-date on all the latest trends across the industry, so they’ll be able to provide a creative vision that is sure to reach your targeted demographic.

Knowing what is popular and up-to-date in the world of video production is a full-time gig alone… The research, workshops, conferences, and studying that goes into knowing the hot new trends provides the agency with information that will help them create a better video for you.

Professionals will know how to create a video that will trigger an emotional response from your audience and that it’s all about proper storytelling.  Professional videographers know what goes into delivering your brand’s message in every digital medium and social platform.  They also know how to tell a story that will stretch across all different platforms like Instagram, Snapchat, YouTube, and Facebook.  You will be guaranteed that your story will be told, and it will be told by the pros.

If you feel like your brand isn’t going anywhere and your marketing efforts are struggling, then it’s even more crucial that you bring in a video production company.  Sometimes, a fresh pair of eyes looking at your business plan and marketing strategy can be very good.  Allowing new people to enter your business plan can lead to new ideas and new marketing perspectives.

Instead of wasting time and money on a video that may not be the high-quality, look into different video production companies that are trained and specialized in creating original corporate videos.  Don’t be afraid to contact a few agencies and get their quotes so you can be sure you are getting the best finished product that fits within your budget.