Why Have A Video For Your Business ?
The explosion of online video consumption all ties back to human nature. People are engaged by video unlike any other message delivery process. That is because video engages both the auditory and visual neural connections simultaneously, increasing recall of a message by over 58%. As a result, video is more engaging, more interesting, and more persuasive than any other type of content.
Showcase Your Personality
It is important that a customer can put a face to your name. Using a video to showcase your brand’s personality helps visitors on your website and your target audience get a better sense of who you are and what you stand for—which builds trust in your business—and the emotional connection is one of the reasons that keeps customers coming back.Your visitors want to do business with someone they know, like, and trust.
Multi-Purpose Use / Wider Reach
A video does not have to be confined to only YOUR site. One of the biggest advantages of video is that it helps you reach out to millions of people within a short time, and without spending too many of your marketing dollars. Your video can also go viral and gain millions of views within days. There is no other form of marketing that can offer such impressive results at a low price. In addition, you may also use the videos in offline settings and on TV.
Rank Better On Google
Statistically speaking, stale websites do not do well. Websites that contain endless pages of block text and images rank low in Google search, which means less exposure. This also scares away customers who want to quickly understand a product, and purchase it right then and there. In most cases, the average person takes less than a minute to make a purchasing decision. That is where a video will get their attention immediately.
Increase Conversion Rates
85% of people are more likely to buy a product or service once they see an accompanying video. Marketing online presents unique challenges – visitors aren’t always able to see how your product works, they can’t feel it with their own hands, and if you are selling apparel, they can’t try it on beforehand. Using video can help you overcome those challenges and convert more visitors into buyers. You can show your product or service in use instead of telling users about how it works.
Creating a video can be an excellent time saver, both for your audience and your business. Video is hands down the most efficient method for delivering your message in a short amount of time. Not all video projects need to be sales-oriented either. Non-sales videos are an excellent way to showcase your product or service to the customers quickly, effectively, and consistently. It can also double as brand awareness tools for viewers that are less aware of your brand.
We enjoy sharing the projects and videos we make just as much as we enjoy creating them. Sit back & take a moment to browse through some of our recent completed work.
When you work with Paradox Studio, you get more than just a video. You get our expertise in end-to-end video campaign management. We will work with you to identify the best types of videos and show you how to incorporate them into your digital strategy. That ensures you get videos designed to maximize your investment.
Scripting & Concepts
Our expert team of writers and editors will translate your companies brand message into visually intriguing stories that engage your target audience. It may involve special media elements, such as animation or motion graphics, to clarify complex ideas. It is all about delivering your message or value proposition in the most compelling way possible.
Based on your needs, Paradox Studio will handle scripting, location scouting, talent searching and all elements of pre-production. On set, our Award-winning team directs the cameras, lighting, sound, and talent, ensuring that the footage we capture serves the creative vision outlined.
Editing & Revisions
As professional video producers, we strive to deliver a finished product that exceeds your expectations. Depending on the project, all our video packages come with 2-4 standard rounds of client revisions, which is generally more than enough to deliver outstanding results.